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Cutitronics showcases pioneering cosmetics technology

A university spin-out company will next week showcase its groundbreaking technology that promises to revolutionise how consumers use beauty products.

Cutitronics has created a suite of patented technologies and software that can analyse a customer’s skin and then dispense exactly the correct amount of cosmetics for their specific need.

The device and accompanying smartphone app can be tailored to suit any brand, giving skincare and cosmetic companies the chance to create a package tailored for the individual.

Cutitronics’ disruptive technologies are poised to usher in an age of personalised skincare, allowing brands to bring the scientific rigour of clinical studies into customers’ homes by receiving feedback from users and measuring the results on the health of their skin.

The company has raised two funding rounds from FTSE100 giant Croda International and will exhibit its prototype technology next week at the In-Cosmetics Global trade show in Paris.

David HeathDr David Heath, pictured, founder and chief executive at Cutitronics, explained: “Our CutiTron technology is like a Fitbit for the skin – it opens the door to personalised skincare for brands and their customers.”

As part of his doctorate and subsequent research work in biomedical engineering at the University of Strathclyde, Dr Heath investigated how drugs could be delivered through the skin.

His investigations led him to realise that the same principles could be applied in the beauty and cosmetics industry, which has previously relied on chemistry for its innovation.

Sandra Breene, president of personal care & North America at Croda, which creates, makes and sells speciality chemicals for some of the world’s biggest and most successful brands, said: “David and his team have created a really innovative technology that’s going to disrupt the beauty market.

Ms Breene, who is a non-executive director of Cutitronics, added: “This is a great opportunity for brands to partner with Cutitronics and produce white label devices and apps that will strengthen those brands’ relationships with their customers.

“The opportunities to gather feedback from customers to help in product development and build further brand loyalty are second to none.”

Source: Daily Business

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